Cravens, David W. Strategic marketing [Book] / David W. Cravens. - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xvi, 752 p. : ill. ; 25 cm. - The Irwin/McGraw-Hill series in marketing. . Name and subject index includes. All. ISBN: 0070275432 9780070275430 Subjects--Topical Terms: Marketing--Decision making.Marketing--Management.Marketing--Management--Case studies. Dewey Class. No.: 658.8 02