Mathews, Brian <br/><br/>
Marketing today's academic library  a bold new approach to communicating with students /  [Book] : 
Brian Mathews. 
 - Chicago :  American Library Association,  2009. 
 - xv, 171 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0838909841 (alk. paper) 9780838909843 (alk. paper) 
<br/><br/><label>Nat. Bib. No.: </label>GBA940489  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015117993  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Academic libraries--Marketing.<br/>Academic libraries--Public relations.<br/>Libraries and students.<br/>Advertising--Libraries.<br/>Libraries.<br/>Public Relations.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>021.7