Lehane, Christopher. <br/><br/>
Masters of disaster :  the ten commandments of damage control / 
Christopher Lehane, Mark Fabiani, Bill Guttentag. 
 - 1st ed. 
 - New York :  Palgrave Macmillan,  2012. 
 - 252 p. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/> Political and corporate advisors who have represented Fortune 500 companies and high-profile figures during crisis periods share anecdotal advice on how to reinforce marketing campaigns and minimize professional damage, providing coverage of everything from media management to confronting detractors. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780230341807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Crisis management.<br/>Public relations.<br/>Publicity.<br/>Reputation.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8