Alsem, K. J. <br/><br/>
Strategic marketing  an applied perspective /  [Book] : 
Karel Jan Alsem. 
 - Boston :  McGraw-Hill,  c2007. 
 - xi, 324 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780073025865 0073025860 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8101