Malhotra, Naresh K <br/><br/>
Marketing research :  an applied orientation /  [Book] 
Naresh K. Malhotra 
 - Fourth edition 
 - xxix, 782 unnumbered pages :  illustrations ;  29 cm +  1 CD-ROM (4 3/4 in.) 
<br/><br/> This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0130337161 9780130337160 0131011189 9780131011182 0131219782 9780131219786 0131217291 (paperback) 9780131217294 
<br/><br/><label>LCCN: </label>2002042467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology<br/>Marketing - Recherche<br/>Marketing - Recherche - Méthodologie
<br/><br/><label>Dewey Class. No.: </label>658.83