Solomon, Michael R, <br/><br/>
Consumer behaviour :  buying, having, and being /  [Book] 
Michael R. Solomon 
 - Eleventh edition. 
 - xxii, 582 pages :  illustrations ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/> The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book. 
<br/><br/> All 
<br/><br/><label>ISBN: </label>9789332557468 (paperback) 9780133958096 (bound) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Textbooks.
<br/><br/><label>Dewey Class. No.: </label>658.8342