Kotler, Philip. <br/><br/>
Marketing management  [Book] / 
Philip Kotler, Kevin Lane Keller. 
 - 12th ed. 
 - India :  Pearson Prentice Hall,  c2006. 
 - xxxix, 729, [45] p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/> Index includes. 
<br/><br/> All  All 
<br/><br/><label>ISBN: </label>8177586904 (paperback) 9788177586909 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Mathematics--<br/>Mathematics--<br/>Generalized weibull distribution --Lifetime data.<br/>Estimation method
<br/><br/><label>Dewey Class. No.: </label>658.8