Hidden in plain sight how to find and execute your company's next big growth strategy / [Book] :
Erich Joachimsthaler.
- Boston, Mass. : Harvard Business School Press, c2007.
- xiii, 253 p. : ill. ; 25 cm.
All.
1422101657 9781422101650 (hardcover : alk. paper)
GBA710371 bnb
013661185 Uk
New products. Consumers' preferences. Consumers--Research.