Lovelock, Christopher H. <br/><br/>
Services marketing  people, technology, strategy /  [Book] : 
Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee. 
 - 5th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2004. 
 - xviii, 652 p. :  ill., map ;  26 cm. 
<br/><br/> "South Asian perspective"--Cover. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>8177584502 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8