Zaltman, Gerald. <br/><br/>
Marketing metaphoria  what deep metaphors reveal about the minds of consumers /  [Book] : 
Gerald Zaltman, Lindsay H. Zaltman. 
 - Boston, Mass. :  Harvard Business School Press,  c2008. 
 - xxi, 230 p., [8] p. of col. plates :  ill. ;  24 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9781422121153 1422121151 
<br/><br/><label>Nat. Bib. No.: </label>GBA851705  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014575200  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Metaphor.
<br/><br/><label>Dewey Class. No.: </label>658.8342