Lea-Greenwood, Gaynor. <br/><br/>
Fashion marketing communications /  [Book] / 
by Gaynor Lea-Greenwood. 
 - xi, 203 pages :  color illustrations ;  25 cm. 
<br/><br/> "Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising.  Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness" -Back cover. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9781405150606 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fashion merchandising.<br/>Communication in marketing.<br/>Business communication.
<br/><br/><label>Dewey Class. No.: </label>391.00688