Essentials of marketing  [Book] / 
Jane Summers et.al... 
 - Boston :  Thomson,  c2003. 
 - xxi, 522 p. ;  1 CD-ROM (4 3/4 in.) 
<br/><br/> Includes indexes.  This book has one CD-ROM (4 3/4 in.) as an accompanying material. And further information is available as an additional item with barcode BK0045958.<br/> 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0170104613 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8