Hoyer, Wayne D.
Consumer behaviour / [Book]
Wayne D Hoyer; Deborah J MacInnis, Rik Pieters, Eugene Chan, Gavin Northey
- First edition/Asia-Pacific edition.
- xxxiv, 558 pages : illustrations, some colors ; 29 cm. + 1 Web Card
All All. All.
9780170362016 (paperback)
Consumers
Consumer behavior
Management Sciences--Marketing.
Leadership.
Organizational change--Management.
Leadership.
Success in business.
Organizational effectiveness.
658.8342