Hoyer, Wayne D.

Consumer behaviour / [Book] Wayne D Hoyer; Deborah J MacInnis, Rik Pieters, Eugene Chan, Gavin Northey - First edition/Asia-Pacific edition. - xxxiv, 558 pages : illustrations, some colors ; 29 cm. + 1 Web Card

All All. All.

9780170362016 (paperback)


Consumers
Consumer behavior
Management Sciences--Marketing.
Leadership.
Organizational change--Management.
Leadership.
Success in business.
Organizational effectiveness.

658.8342