Ramaswamy, V. <br/><br/>
Marketing management  global perspective: Indian context /  [Book] : 
V. S. Rawaswamy, S. Namakumari. 
 - 5th ed. 
 - New Delhi :  McGraw-Hill Education (India) Pvt. Ltd.,  2013. 
 - xlv, 788 p. :  ill.  ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9781259026416 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8