Clow, Kenneth E., <br/><br/>
Integrated advertising, promotion, and marketing communications  Book / 
Kenneth E. Clow, Donald Baack. 
 - Seventh edition, global edition. 
 - 496 pages :  illustrations ;  28 cm 
<br/><br/> Includes endnotes and subject index  Formerly CIP. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9781292093635 (paperback)  £57.99 1292093633 (pbk.) :  £57.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB565161  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>017366858  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1