Game changers  the evolution of advertising /  Book : 
ed. Peter Russell & Senta Slingerland ; [French translation, Aurelie Daniel ; German translation, Jürgen Dubau]. 
 - 311 pages :  illustrations (many color) ;  32 cm. 
<br/><br/> Introductions in English, German, and French.  Includes indexes. 
<br/><br/> "A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it." -- 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9783836545242 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial art--History--20th century.<br/>Commercial art--History--21st century.<br/>Advertising--History.
<br/><br/><label>Dewey Class. No.: </label>741.670904