Handbook of research methods for marketing management / 
edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle. 
 - viii, 382 pages ;  25 cm. 
 - Handbooks of research methods in management .
<br/><br/><label>ISBN: </label>9781788976947 
<br/><br/><label>LCCN: </label>2021945174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Research.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H3475 2021