Impact of influencer marketing on consumer buying behavior and brand awareness during COVID-19 using social media a case of household products / [Thesis or Dissertation]
Yusra Alvi.
- Islamabad : COMSATS University Islamabad, 2021.
- ix, 80 pages : color illustrations ; 30 cm + 1 DVD-ROM (4 3/4 in.)
Thesis
Abid Saeed, Dr. Supervisor, AP, Management Sciences. Muhammad Kaleem, Dr. External Examiner: AP, Management Sciences, Kohat University of Science & Technology, Kohat.