Consumer perspectives on social media advertising a study of user beliefs, motivations and behavioral intentions / [Thesis or Dissertation]
Qazi Mohammed Ahmed.
- Islamabad : COMSATS University Islamabad, 2021.
- xix, 240 pages : illustrations ; 30 cm + 1 DVD-ROM (4 3/4 in.)
Aneel Salman, Dr. AP, Economics. Osman Sadiq Paraha, Dr. Supervisor, AP, Management Sciences.
Beliefs--Attitudes Social media advertising--Motivations--Intentions.