Ahmed, Qazi Mohammed..

Consumer perspectives on social media advertising a study of user beliefs, motivations and behavioral intentions / [Thesis or Dissertation] Qazi Mohammed Ahmed. - Islamabad : COMSATS University Islamabad, 2021. - xix, 240 pages : illustrations ; 30 cm + 1 DVD-ROM (4 3/4 in.)




Aneel Salman, Dr. AP, Economics.
Osman Sadiq Paraha, Dr. Supervisor, AP, Management Sciences.


Beliefs--Attitudes
Social media advertising--Motivations--Intentions.


Management Sciences

658 / AHM-C