An analysis of the role played by social media in creating brand awareness and loyalty through brand image a case of Pakistan's apparel brands / [Thesis or Dissertation]
Muhammad Nauman Zahid.
- Islamabad : COMSATS University Islamabad, 2021.
- xvi, 64 pages : illustrations ; 30 cm + 1 DVD-ROM (4 3/4 in.)
Abid Saeed, Dr. Supervisor, AP, Management Sciences. Muhammad Kaleem, Dr. External Examiner, AP, Management Sciences, Kohat University of Science & Technology, Kohat.
Brand awareness--Brand image. Social media--Brand loyalty.