Latif, Tayyaba.. <br/><br/>
Understanding electronic-word of mouth sharing intentions through interplay of social networking sites' interactivity and swift guanxi /  [Thesis or Dissertation] 
Tayyaba Latif. 
 - Islamabad :  COMSATS University Islamabad,  2019. 
 - xv, 91 pages :  illustrations ;  30 cm +  1 CD-ROM (4 3/4 in.) 
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<br/><br/><label>Subjects--Personal Names: </label><br/>Muhammad Kaleem, Dr. External Examiner, AP, Kohat University of Science ad Technology, Kohat. <br/>Tahir Mumtaz Awan, Dr. Supervisor, AP, Management Sciences. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media interactivity--Electronic word of mouth sharing intentions--Two way communication--Synchronicity mutual understanding--Relationship harmony.<br/>Swift guanxi--Online businesses--Active control--Reciprocal favor 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Management Sciences
<br/><br/><label>Dewey Class. No.: </label>658  / LAT-U