Sadiq, Muhammad Waqas..

Impact of blog service innovation on blog reader's e-loyalty under mediation of online relationship quality / [Thesis or Dissertation] Muhammad Waqas Sadiq. - Islamabad : COMSATS University Islamabad, 2020. - xx, 134 pages : ; 30 cm + 1 DVD-ROM (4 3/4 in.)






Muhammad Ibrahim Abdullah, Dr. Supervisor, AP, Management Sciences, CUI Lahore.
Zafar-Uz-Zaman Anjum, Dr. AP, Management Sciences, CUI Lahore.


Service innovation--Blogging--Trust--Online loyalty.
Social media--Online relationship quality--Satisfaction--e-loyalty.


Management Sciences

658 / SAD-I