Impact of blog service innovation on blog reader's e-loyalty under mediation of online relationship quality / [Thesis or Dissertation]
Muhammad Waqas Sadiq.
- Islamabad : COMSATS University Islamabad, 2020.
- xx, 134 pages : ; 30 cm + 1 DVD-ROM (4 3/4 in.)
Muhammad Ibrahim Abdullah, Dr. Supervisor, AP, Management Sciences, CUI Lahore. Zafar-Uz-Zaman Anjum, Dr. AP, Management Sciences, CUI Lahore.
Service innovation--Blogging--Trust--Online loyalty. Social media--Online relationship quality--Satisfaction--e-loyalty.