Moorthi, Y L R. <br/><br/>
Brand management  the Indian context 

 - New Delhi  Vikas Publishing House 
 - Soft Binding  xi        171 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>81-259-0739-4 
<br/><br/><label>Subjects--Topical Terms: </label>--Brand, management
<br/><br/><label>Dewey Class. No.: </label>658 MOO-B  / MOO-B