Belch,george <br/><br/>
Advertising and promotion  an integrated marketing communications  

 - 6th 
 - New dehli  2004 
 - Soft Binding            779 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>0-07-058194-0 
<br/><br/><label>Subjects--Topical Terms: </label>--Advertising, promotion
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL-A