Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making 

 - 2nd 
 - New Delhi  Prentice Hall  
 - Soft Binding  xviii     457 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>81-203-2221-5 
<br/><br/><label>Subjects--Topical Terms: </label>--Consumer Behavior and Managerial Decision Making
<br/><br/><label>Dewey Class. No.: </label>330 HEY-E