Lal Rajiv <br/><br/>
Marketing Management Text and Cases  Text and Cases 

 - New York  McGraw Hill 
 - Soft Binding            812 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>0-07-060395-2 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing Management Text, Cases
<br/><br/><label>Dewey Class. No.: </label>658 AND-A