Keller, Kevin Lane <br/><br/>
Strategic Brand Management  Building, Measuring, and Managing Brand Equity 

 - 2nd 
 - India  Pearson Education Publisher 
 - Soft Binding            772 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>81-297-0254-1 
<br/><br/><label>Subjects--Topical Terms: </label>--Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.4012 KEL-S