Bearden, William O <br/><br/>
Marketing principles and prespectives 

 - 4th 
 - Boston  McGraw Hill 
 - Soft Binding            596 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>0-07-121430-5 
<br/><br/><label>Subjects--Topical Terms: </label>--Management Science, Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BEA-M