Clow, Kenneth E. <br/><br/>
Integrated Advertising, Promotion, and Marketing Communications 

 - 2nd 
 - New Delhi  Prentice Hall  
 - Soft Binding  xxvii     538 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>81-203-2450-1 
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO-I