Bearden, Williiam O. <br/><br/>
Marketing Principles & Perspectives 

 - 4th 
 - New York  McGraw Hill 
 - Soft Binding  xl        596 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>0-07-253909-7 
<br/><br/><label>Dewey Class. No.: </label>658.8 BEA-M