Keller, Kevin Lane <br/><br/>
Strategic Brand Management Building, Measuring, and Managing Brand Equ 

 - 2nd 
 - India  Pearson Education Publisher 
 - Soft Binding  xxvii     788 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>81-297-0254-1 
<br/><br/><label>Subjects--Topical Terms: </label>--Strategic Brand, Management Building, Measuring, Managing Brand Equ
<br/><br/><label>Dewey Class. No.: </label>658.4012 KEL-S