Clow, Kenneth E. <br/><br/>
Integrated Advertising Promotion and Marketing Communications 

 - 2nd 
 - new dehli  Prentice Hall  
 - Hard Binding            538 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>81-203-2450-1 
<br/><br/><label>Subjects--Topical Terms: </label>--Consumer buyer behavior
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO-I