Baron, Steve <br/><br/>
Services marketing texts and cases  Integrating customer focus across the firm 

 - 3rd 
 - London  Palgrave Macmillan 
 - Soft Binding  xx        291 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>0-07-053042-4 
<br/><br/><label>Subjects--Topical Terms: </label>--Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BAR-S