Cravens, David W. <br/><br/>
Strategic marketing management cases 

 - 7th 
 - Boston  McGraw Hill 
 - Soft Binding  xvi       685 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>0-07-242946-1 
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA-S