Kurtz, Boone <br/><br/>
Principles of contemporary marketing 

 - 15th 
 - New Delhi  2004 
 - Soft Binding  xxxvii    662 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-81315-1958-5 
<br/><br/><label>Subjects--Topical Terms: </label>--Management Science, Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KUR-P