Kapferer, Jean-Noel <br/><br/>
The new strategic brand management  advanced insight and strategic thinking 

 - 5th 
 - London  Kogan Page 
 - Soft Binding  xviii     492 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-7494-6515-5 
<br/><br/><label>Subjects--Topical Terms: </label>--Brand name products- Management, brand, products, strategic brand management
<br/><br/><label>Dewey Class. No.: </label>658.8343 KAP-T