S.Ramesh Kumar <br/><br/>
Case Studies in Consumer Behaviour 

 - New Delhi  Dorling Kindersley 
 - Soft Binding  viii      270 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-81-317-7448-9 
<br/><br/><label>Subjects--Topical Terms: </label>--Consumer,Behavior
<br/><br/><label>Dewey Class. No.: </label>658.834 KUM-C