Yeshin, Tony <br/><br/>
Integrated marketing communications  the holistic approach 

 - London  2004 
 - Soft Binding  xi        354 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780000000000 
<br/><br/><label>Subjects--Topical Terms: </label>--Integrated marketing , communications
<br/><br/><label>Dewey Class. No.: </label>658.8 YES-I