arens,william F. <br/><br/>
Contemporary advertising 

 - New york  McGraw Hill 
 - Hard Binding  xl        712 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-07-35991-2 
<br/><br/><label>Subjects--Topical Terms: </label>--marketing,advertising,
<br/><br/><label>Dewey Class. No.: </label>659.1 ARE-C