keller,kevin lane <br/><br/>
Strategic brand management  building measuring and managing brand equity 

 - 3rd 
 - New Delhi  Pearson Education Publisher 
 - Soft Binding  0714 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-81-317-1977-0 
<br/><br/><label>Subjects--Topical Terms: </label>--management,brand marketing,
<br/><br/><label>Dewey Class. No.: </label>658.4012 KEL-S