Kapferer, Jean-Noel <br/><br/>
Strategic brand management 

 - 2nd 
 - New Delhi  Kogan 
 - Soft Binding            443 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>81-7554-109-1 
<br/><br/><label>Subjects--Topical Terms: </label>--Strategic brand management
<br/><br/><label>Dewey Class. No.: </label>707.22 ARN-A