Rix, Perter <br/><br/>
Marketing a practical approach 

 - 5th 
 - New York  McGraw Hill 
 - Soft Binding  xxvi      558 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>007471262-4 
<br/><br/><label>Subjects--Topical Terms: </label>--marketing, Strategic marketing
<br/><br/><label>Dewey Class. No.: </label>621.3822 HAY-M