Parry, Mark E. <br/><br/>
Strategic Marketing Management  Planning, implementation and control 

 - New York  McGraw Hill 
 - Soft Binding            275 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>0-07-048688-3 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing, Management
<br/><br/><label>Dewey Class. No.: </label>658.802 PAR-S  / PAR-S