Shah, Kruti <br/><br/>
Advertising and Promotions An IMC Perspective 

 - New Delhi  McGraw Hill 
 - Soft Binding  xxx       987 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>0-07-008031-3 
<br/><br/><label>Subjects--Topical Terms: </label>--MGT
<br/><br/><label>Dewey Class. No.: </label>621.36    -G