Raju M S <br/><br/>
Consumer Behavior Concepts, Applications and Cases  Concepts, Applications and Cases 

 - New Delhi  Vikas Publishing House 
 - Soft Binding  xvi       351 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>812591532x 
<br/><br/><label>Subjects--Topical Terms: </label>--Mgt
<br/><br/><label>Dewey Class. No.: </label>297.94 WAT-I