Sengupat, Subroto <br/><br/>
Brand Positioning Strategies for Competitive Advantage 

 - 2nd 
 - New Delhi  McGraw Hill 
 - Soft Binding  xiv       292 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>0-07-058159-2 
<br/><br/><label>Subjects--Topical Terms: </label>--Mgt
<br/><br/><label>Dewey Class. No.: </label>515.15 APO-C