McDaniel,  Carl jr. <br/><br/>
Marketing research essentials 

 - 3rd 
 - Australia  South Western Publishing 
 - Soft Binding  xxiv      489 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>0-324-02317--0 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing,research 
<br/><br/><label>Dewey Class. No.: </label>658.83 MCD-M  / MCD-M