Belch, George E <br/><br/>
Advertising And Promotion  An Integrated Marketing Communications Perspective  Book 
Belch, Belch Michael A. 
 - New York :  McGraw Hill,  2018 
 - xli, 764 p. : 
<br/><br/> All. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9781259548147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Science-Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1