Bansal, S.P <br/><br/>
Marketing Management  As Per UGC Syllabus   Book 
Bansal. 
 - New Delhi :  Morgan Kaufman Publishers,  2014 
 - , 599 p. : 
<br/><br/> All. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789327241716 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Science-Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8