Kumar, Ramesh S <br/><br/>
Consumer Behaviour and Branding  Concepts, Reading and Cases   Book 
Kumar. 
 - Noida, India  :  Pearson India Education,  0 
 - xv, 607 p. : 
<br/><br/> All. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9788131722367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Science-Consumer Behaviour
<br/><br/><label>Dewey Class. No.: </label>658.83420954